(843) 484-0184
Carolina Long
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Over 30 Years of Experience

No project is too small or too big. We have seen it all, and the possibilities are endless. Let us help you with creating a custom look or even just a common repair.

Auto

Specializing in seats, carpet, headliners, and much more; from custom to classic colors and styles, there are many options.

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Marine

Specializing in boat covers, interior, and awnings; we have many options to fit your needs.

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Cycle

Specializing in seats and covers; we’ve got that special touch to give your ride that special look.

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Get a Custom Quote

1041 Pine Crest Circle
Conway, South Carolina 29526
(843) 484-0184

Meet the Man behind the Machine

Willie Long, III is the owner and as of now the sole operator for Carolina Long’s Upholstery. His career in upholstery started at a young age while working for his father at his shop, Long’s Upholstery, which at the time was located off broad river road. Willie went on to earn a masters degree in Upholstery from Midlands Technical College in the early 80’s. He then went on to purchase the name from his father and became the sole owner and operator. With his masters degree he then went on to teach upholstery in a local penitentiary for several years, while running his own shop on Dutch Fork Road.

A while later Willie and his brother, Edward decided to join together as partners in the mid-late 80’s. After a decade the two decided to split in early 2004. Willie then relocated to a location off of Corley Mill Road in Lexington, South Carolina. Where he stayed for four years before moving to Myrtle Beach, South Carolina. He has lived in Myrtle Beach for ten plus years. Although a slight adjustment to the name the quality is still the same.

In his personal life he is the proud father to his daughter and a loving husband. Having been born and raised in Columbia, South Carolina Willie’s southern roots are the foundation for his caring personality; he is a gentleman no doubt.

Our Latest Projects

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Boat interior (1)
  • Boat InteriorJune 16, 2019 - 9:44 pm
  • Custom Boat TopJuly 15, 2018 - 12:27 pm
  • Corvette SeatsJuly 15, 2017 - 3:24 pm
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What our customers say about us

I have been doing business with Willie Long for many years. He has replaced the canvas and remodeled the interior of three boats that I have owned. He always does a great job and stands behind his work. I have referred him to some of my friends and will definitely be using him in the future.

John T. Cook & Associates, Inc.

Carolina Upholstery, Willie Long has done a lot of work for me over a 6 year period of my building hot rod cars, i.e. 66 Nova, 69 tube chassis pro street Camaro, 37 Ford 3 Window Coupe, 55 Chevy all high dollar vehicles and also a piece of furniture for my wife. I can’t say enough good about his quality of work, dependability and reasonable pricing if not a 5 star plus, I would not keep coming back. I was new in Myrtle Beach and was coming back to my home town in Va.to get painting ,machine work and upholstery until a friend suggested that I call and meet Mr Long.

As a matter of fact my wife and I have recently moved back to VA and yes I’m building another car, a 67 Nova Pro Street and when I’m ready for Interior guess what, I will be trailering the car back to Willie Long for interior.. Not only he does excellent work but a nice honest guy as well

Sam Mason

“He does beautiful quality work. Prices are very reasonable.”

Marsha Benjamin

Previous or Current Customer?

Leave us a review on Google and like us on Facebook. Make sure to check in on our website to see our latest work or follow us on Instagram to keep up with us.

Carolina Long’s Upholstery

1041 Pine Crest Circle
Conway, South Carolina 29526

(843) 484-0184
#carolinalongsupholstery

Our Office Hours

Monday – Friday
9:00 am – 5:00 pm

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